(Verus, 2015)
The beginning of the 21st Century saw the Corporate world rocked by corruption scandal. Enron, Worldcom and Tyco International were at the centre of a series of serious frauds that drove significant changes in the regulation of corporate practices in America and globally. (Tiwary, 2015)
Governments and society reaction sent a clear message that the basic human morals of honesty, respect, and fairness would not be compromised for profit and greed. Continue reading
Martin Luther King (Dreier, 2016)
Throughout history powerful speeches have inspired, stirred and motivated great change. Many of these speeches have themselves become historical events, a legacy defining the time and shaping the future of humanity. (Viking, n.d)
In his speech best known as ‘Sermon on the Mount’, Jesus of Nazareth teaches the central tenets of Christian living, which today is one of the most referenced and quoted sections of the Christian Gospels. Continue reading
(Business by Design, 2015)
‘Return on Investment’ is a measure of value, enabling the stakeholder or investor to ascertain the final worth of the PR Campaign, essentially determining it’s success.
Quantifying value or ‘ROI’ in Public Relations, can be a bit like guessing how long a piece of string is, which is why ‘monitoring’ and the final ‘evaluation’ phases of the campaign are vital. Continue reading
Dr Stephen R. Covey, author of “The 7 Habits of Highly Effective People”. Photographed by Eleanor Bengal on 13th October, 2004.
Described by TIME magazine as one of the 25 most influential business management books of all time, Dr. Stephen R. Covey’s ‘The 7 Habits of Highly Effective People’ is a masterwork, chronicling seven steps for personal success in business. (Gandel, 2011)
In the second habit, ‘Begin with the End in Mind’, Covey details the importance of creating and focusing on a goal, as an essential element to achievement. (Covey, 1989) Continue reading
(The Council of Tall Buildings and Urban Habitat, 2014)
The ‘Burj Khalifa’ is the world’s tallest building, standing at 828 this centrepiece of Dubai has won 38 global architectural awards and broken countless construction records. (Skidmore, Owings & Merrill LLP (SOM), 2016)
This feat of architecture and engineering prowess has culminated from centuries of design and building experience. It’s realisation born of the blueprint created as a roadmap to it’s achievement. Continue reading
(PhotoBucket, 2016)
Aristotle first scribed the text ‘Rhetoric’ in the 4th Century BC. This ancient philosophy outlines the system of persuasion through the use of language, and is still considered today as “the most important single work on persuasion ever written.” (James L. Golden)
It seems surreal to think that our ancient ancestors were contemplating a deeper understanding of human communication, and further to scribing these principles in terms still relevant today. Translated from ‘Rhetoric’ Aristotle describes persuasion. Continue reading
(Kintired, 2009)
From carrier pigeons to smart phones and laptops, the evolution of Corporate Communication has been dramatic. But have organisations kept up with their publics?
Is Public Relations in the 21st Century really the magical glue holding public opinion and company image together? Continue reading
Figure 1: Wearing Many Hats Source: blackenterprise.com (2011)
‘Wearing many hats’ is a common metaphor describing how people adapt their personalities and communication styles to a new social environment or situation. Sometimes the ‘hats worn’ in life are so disparate that when ‘changing hats’ it could appear to be a different person all together. Continue reading
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