(Verus, 2015)
The beginning of the 21st Century saw the Corporate world rocked by corruption scandal. Enron, Worldcom and Tyco International were at the centre of a series of serious frauds that drove significant changes in the regulation of corporate practices in America and globally. (Tiwary, 2015)
Governments and society reaction sent a clear message that the basic human morals of honesty, respect, and fairness would not be compromised for profit and greed. Continue reading
(Business by Design, 2015)
‘Return on Investment’ is a measure of value, enabling the stakeholder or investor to ascertain the final worth of the PR Campaign, essentially determining it’s success.
Quantifying value or ‘ROI’ in Public Relations, can be a bit like guessing how long a piece of string is, which is why ‘monitoring’ and the final ‘evaluation’ phases of the campaign are vital. Continue reading
Dr Stephen R. Covey, author of “The 7 Habits of Highly Effective People”. Photographed by Eleanor Bengal on 13th October, 2004.
Described by TIME magazine as one of the 25 most influential business management books of all time, Dr. Stephen R. Covey’s ‘The 7 Habits of Highly Effective People’ is a masterwork, chronicling seven steps for personal success in business. (Gandel, 2011)
In the second habit, ‘Begin with the End in Mind’, Covey details the importance of creating and focusing on a goal, as an essential element to achievement. (Covey, 1989) Continue reading
(The Council of Tall Buildings and Urban Habitat, 2014)
The ‘Burj Khalifa’ is the world’s tallest building, standing at 828 this centrepiece of Dubai has won 38 global architectural awards and broken countless construction records. (Skidmore, Owings & Merrill LLP (SOM), 2016)
This feat of architecture and engineering prowess has culminated from centuries of design and building experience. It’s realisation born of the blueprint created as a roadmap to it’s achievement. Continue reading
(Kintired, 2009)
From carrier pigeons to smart phones and laptops, the evolution of Corporate Communication has been dramatic. But have organisations kept up with their publics?
Is Public Relations in the 21st Century really the magical glue holding public opinion and company image together? Continue reading
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