LET’S BE HONEST … ETHICS IN PR

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(Verus, 2015)

The beginning of the 21st Century saw the Corporate world rocked by corruption scandal.  Enron, Worldcom and Tyco International were at the centre of a series of serious frauds that drove significant changes in the regulation of corporate practices in America and globally.  (Tiwary, 2015)

Governments and society reaction sent a clear message that the basic human morals of honesty, respect, and fairness would not be compromised for profit and greed. Continue reading