(PhotoBucket, 2016)

Ancient Wisdom for Today’s Business World

Aristotle first scribed the text ‘Rhetoric’ in the 4^th Century BC.  This ancient philosophy outlines the system of persuasion through the use of language, and is still considered today as “the most important single work on persuasion ever written.” (James L. Golden)

It seems surreal to think that our ancient ancestors were contemplating a deeper understanding of human communication, and further to scribing these principles in terms still relevant today.  Translated from ‘Rhetoric’ Aristotle describes persuasion.  Continue reading →