(adietfufufu@tumbler, 2014)

MEDIA RELEASE – INCIDENT

12^th September, 2016

FakeComicCon devastated by ‘play-fight’ turned violent

What started out as a play-fight at today’s FakeComicCon event in Brisbane,  escalated out of control leaving eight people in hospital, two in a critical condition.

Cosplayers in Storm Trooper and Wolverine costume engaged in an unauthorised fight involving 40 people and lasting 20 minutes.  The violence intensified when genuine weapons being worn as costume were used injuring 12 people.

FakeComicCon’s CEO Casey Smith distraught by the incident, said his priority are those affected by the incident, “counsellors are providing support to victims, families, staff and attendees” he said.

Smith said an internal investigation has started and full cooperation is being given to Police.  Smith stated, “we are continuing to work with the relevant authorities to investigate this incident to ensure it is not repeated.”

Queensland Police attending the incident were met with a scene that could easily be mistaken for the set of a Marvel movie, Sergeant John Smith stated, “we have arrested four people on a range of charges related to weapons and assault.”

Changes to security procedures are being put into place to protect event goers in Brisbane.  Increased security personnel and airport style screening will ensure  genuine weapons disguised as costume are identified and prevented from going in.

Casey Smith says that he is committed to upholding the spirit of fun and adventure of the event, “we are doing everything we can to ensure it won’t happen again.  We won’t let a few people spoil the fun for everyone.”

FakeComicCon’s popularity has been growing over the past three years, attracting 30,000 fans to last years Brisbane event.  The annual ComicCon series runs events nationally and aims to give people a safe place to play and meet like-minded people.

FOR FURTHER INFORMATION:

Clint Grossmann
0457 757 553 / clint@cluegroup.com.au

MEDIA RELEASE REFLECTION:

Sorry couldn’t resist including this picture Wolverine V’s Storm Troopers, yes it actually did happen!!

I started by cutting text from the given scenario information focusing on the key aspects of the event, and core quotes.  Deliberately I guess there was a lot of unnecessary fluff written into the scenario.

By cutting the fluff out I was left with a foundation  of core information that I could shape into paragraphs and embed into the Media Release template.

The Media Release template was invaluable for this first time exercise, I was able to plug in my paragraphs, then swapped them around to create a flow that seemed to work.

Taking on the role of a representative of the organisation, I wanted to acknowledge the seriousness of the incident but also play to the idea that it was a small group that caused the incident.

I attempted to walk the fine line of taking responsibility then framing the incident to manage its perception ensuring the events go on.  Not sure that I nailed what I was attempting to achieve, but I think it is close.

Look forward to any feedback that could improve it …

Reference

adiettfufufu@tumblr, 2014  Wolverine Vs Storm Trooper. [Online]
Available at: http://66.media.tumblr.com/tumblr_lzc39tYGEL1qznc3co1_1280.jpg
[Accessed 12 September 2016].

TECHNICAL: Complete quiz

90% first attempt on this weeks quiz, backed up quickly with second round 100%.  The quiz was fairly straight forward, and whilst I am tempted to spend another 15 minutes reflecting on this performance, I am exhausted by my Media Release efforts, and want to just go to bed.

I am sure to be dreaming of packs of tragically dressed Wolverines attacking interestingly shaped Storm Troopers wielding E-11 Blaster rifles, in a battle to death.