PRACTICAL – Photo Essay

The Bloom Inspiring Wellness expo was held at the Colonial Club in Cairns on Saturday 8th October.  With 40 exhibitors, 22 guest speakers, 6 workshops and yoga and meditation all day, it was a powerful day for those wanting the best for their health and wellbeing.

Guests receive a free goodies bag courtesy of Drug Discount Warehouse, the major sponsor for the Bloom.  Included is the Bloom magazine which has the exhibitor directory, speaker schedule and all the information needed to enjoy the day.

The VIP guests started their Bloom day with an early morning Yoga session.  This group of 30 enthusiastic women have signed up of a day of empowerment, starting at 8am and finishing with a workshop led by the internationally acclaimed ‘Mojo Master’.

It wasn’t all lettuce leaves and raw carrots available for guests at the Bloom expo.  Sam and Belinda’s Tonic Juice van kept a constant supply of coffee running all day … organic of course.  Wraps, Butter Chicken and Ronaldo’s Quinoa Salad were available for lunch and a range of delicious and nutritious food from stall holders and exhibitors.

Exhibitors from all over Australia made the pilgrimage to Cairns for this year’s Bloom.  Showcasing the very best in therapies, nutrition, food, organics, beauty, healing and personal development, Bloom was a treasure chest of information for health and wellbeing.

Carla Schesser’s story is one of inspiration, hope and belief … There were not a dry eye in the house as Carla shared her experiences, lessons and wisdom.  The author of a recently published book ‘#Success’ was one of 22 speakers presenting across three areas at Bloom.

The VIP’s luncheon on the verandah was not only the perfect location but a great opportunity to meet and speak with Bloom’s guest speakers.  Gold Coast celebrity chef, Ronaldo, provided the recipes to local chefs who used the best produce from the region to create a gourmet feast.

The ‘Raw Food Dude’ aka Rory Bland encouraged the audience to use juices as way of medicine, and was one of the guest speakers with recipes to share.  Recipes and other information presented by speakers throughout the day are available on the Bloom website http://www.bloominspiringwellness.com.

Massages on the verandah was a welcome service, being informed, educated and empowered can be hard work.  Massage, reiki and yoga workshops were provided throughout the day.  Meditation sessions were held under the fig trees of the Colonial Club grounds, the perfect setting for peace, tranquility and connection.

Bloom’s final workshop kicked off at 6.30pm with Michael Johnson aka The Mojo Master coming back to the stage.  The VIP’s got their second wind as Michael worked through the most recent scientific research and steps change. His presentation guided the audience on how to achieve their life purpose without self sabotage, guilt, struggle, frustration and anger.

PRACTICAL – Headline

The original Week 8 media release headline reads

FakeComicCon devastated by ‘play-fight’ turned violent

this original headline was formulated as a media release from FakeComicCon and was created with the intent of managing a public relations situation.

In the context of this exercise, the following three alternative headlines would be representative of a news article by a media outlet or reporting journalist.  The following headlines would not be used by FakeComicCon as headlines to a media release is intended for the week 8 exercise.

1. Storm Troopers left critically injured at FakeComicCon

   The where, what, who information is provided leaving the reader become curious about the details of why, when and how.

2. Make believe turns very real leaving two critically injured at FakeComicCon

   The where, what and how information is provided leaving the reader become curious about the details of why, when and who.

3. Wolverines ‘go wild’ at FakeComicCon leaving two critically injured

   The where, what, who information is provided leaving the reader become interested about the details of why, when and how.

 

TECHNICAL – Complete Quiz.

More punctuation this week … First attempt achieved 50%, second attempt 90% before finally bringing it home.

What I learned this week

1. the use of singular and plural nouns ending is ‘s’ where apostrophes are not needed.
2. possessive pronouns and the placement of the apostrophe before the ‘s
3. an ellipsis (three dots) is used to mark a pause, or link information.
4. hyphens are used to connect or associate words

Reflection

I found this weeks blog fairly straight forward however I am seeking feedback on the creative element of the headline and caption effectiveness.  I would like to see what a professional would do in both the headline and caption exercises.